The Voters Of The Future Presidential Elections

I realized that most of the people that have any intention to use their civil right and vote in the coming presidential elections are at least for now divided more by their support of a certain candidate than their support of a party. For example this bloger that describe himself as lifelong Democrat has very different opinions on Barak Obama and Hillary Clinton. He really likes Obama and really tired of Clinton. If we remember that most voters are not lifelong Democrats then the coming election are going to be a challenge. I feel that unlike previous elections the issue of the personal preferences is more prominent. If people will not vote in accordance to party’s line but in accordance to other criterion a lot of learning is in order as to the best way to use the candidate’s support also as a way to gain support for the party.